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Imfl Is The Second Largest Market In The Indian Alcoholic Beverages Industry Dominated By Whisky

Country Liquor has the highest market share in India making currently the most consumed alcoholic beverage in India and has a commanding presence in the northern states of India. Though in the short run, country liquor is still expected to have the major market share, in the long run, their market share will decrease to ~% by FY2015 and will be overtaken by the IMFL segment. The segment is expected to sustain the market leadership to a longer period only to some extent by increasing quality, proper branding and promotions.

Beer is a rapidly expanding segment in the Indian Alcoholic Beverages industry. It is the third largest market and second fastest growing market in the Indian alcoholic beverages industry. Beer market has been segmented into strong beer and mild beer on the basis of their alcohol content. Strong beer which has alcohol content more than 5%, dominates the Indian market accounting for ~% of the total beer consumed in India, stating its popularity and preference.

IMFL is the second largest segment in the Indian alcoholic beverage industry. This market has been further bifurcated into Whisky, Rum, Brandy, Vodka and Gin. This industry is growing at a steady pace and had a consumption volume of around ~ million cases in FY2010 from a consumption of around 135 million cases in FY2005.This industry has grown at an overall steady pace triggered by increasing population and disposable income, and also the fact that it is increasingly gaining social acceptance.

Vodka is the fastest growing IMFL segment in India. Its growth is rapidly increasing due to increase in pubs, hotels, restaurants, evolving nightlife and consumer preferences. It has grown over the past 5 years at a CAGR of 44.4%.

Wine industry in India is just in its birth stage Wine is the fastest growing segment in the Indian Alcoholic Beverages industry. Indian wine industry is estimated to reach a consumption of ~ million cases consumption by FY2015 by growing at a CAGR of ~% under the base case scenario.

Key Topics Covered in the Report:

1The market size of Indian alcoholic beverage industry and its segments including country liquor, IMFL (Whisky, Rum, Vodka, Brandy and Gin), beer and wine on the basis of consumption and per capita consumption
2Government regulations affecting the alcoholic beverage and its segments
3Market segmentation of the Indian alcoholic drinks industry and its segments
4Recent trends and developments in the industry and in its segments
5Competitive landscape of the various players operating in the country in beer, wine and IMFL market
6Company profiles of leading players in IMFL, beer and wine market
7Future outlook on the basis of assumed scenarios i.e. base case, worst case and aggressive case on alcoholic beverages, wine, beer, IMFL (Whisky, Rum, Vodka, Brandy and Gin) and country liquor consumption and per capita consumption in India, from 2011-2015
8SWOT analysis of the Indian alcoholic beverage industry

For more information please refer to the below mentioned link:
http://www.ammindpower.com/report.php?A=220

Birmingham And The Industrial Revolution

Birmingham was one of the most significant cities in the development of the industrial revolution. How did it achieve its position of prominence in early industry.

Birmingham is located in Britain’s largest royal hunting ground, just outside the Forest of Arden. Birmingham town had a very interesting Saxon name. By dissecting the name, Birmingham, we know that during the Saxon’s times a man named Berm and his family – or “ing” – kept their home – or “ham” there.

Domesday Book had the first official mention of Birmingham. Birmingham Manor was a small place, as there were only 9 houses, may be around 50 people, other than the associates of the Lord of the Manor. The boundary of the land having the manor in it is mentioned to be having 4 hides. A hide is supposed to be approximately 120 acres of land. So, there were 480 acres, and not the whole land would be the arable land stated.

Peter de Bermingham, Lord of the Manor of Berm, was granted a charter in 1166 to hold a market every week on Thursday, and given permission to levy tolls on goods and produce sold there. The privilege of holding a fair each year for four days, starting on Holy Thursday, was secured in 1251 for the Manor of Birmingham. Such institutions flourished since Birmingham was on the River Rea at the only decent crossing in the district; therefore, it was a natural centre where track ways (no proper tracks existed) came together. Traders and craftsmen started settling in Birmingham to be close to the market. Since Birmingham was a manor, not a town, no irksome restrictions had to be observed by smiths, craftsmen, tanners, or gunsmiths in the Middle Ages. They could display and sell goods unhindered, enjoying the same privileges held by those who traveled to the increasingly flourishing town for trading. This liberty encouraged those of enterprise and ambition in the neighborhood to go to Birmingham, where they could work with no disturbances and compete with anyone. Thus, the town thrived and grew in the 14th and 15th centuries.

In Tudor times both banks of the Rea were filled with water mills and the workmen of Digbeth, Deritend and the nearby boroughs of Rea used the water wheels to turn the early machines. However, still more important is the fact that Birmingham was the only region with good supply of drinkable water, sufficient enough for the ever growing population.

The increasing number of patents granted to Birmingham tradesmen and inventors in the early eighteenth century shows the strong spirit of inquiry and initiative which was spreading throughout the town, and the great improvement of tools and processes. For instance, a certain John Taylor took out a patent for cast-iron hollow-ware in 1779. Henry Clay, one of John Baskervilles apprentices, patented papier-mache in 1772, while two brothers named Wyatt patented a machine for cutting screws, work which had hitherto been done by hand. Another townsman, named Harrison, made a steel pen for Dr. Priestley. Josiah Mason later started one of the largest factories in the world for the manufacture of pens. There were many more inventions about this time, so you will understand why Birmingham became so busy and progressive.

Emergence Of Sport Tech In Technical Textile Industry

Today sports in India have achieved a peak in terms of popularity and as a career option. Olympics, Commonwealth Games, Asian Games, SAF Games, Wimbledon and many other world sports tournaments see Indians as one of the most leading sports participants in the world. From Tendulkar, Paes, Bhupathi, Anand, Geet Sethi, Karthikeyan to Sania Mirza lead the present sports generation of India. Cricket, Hockey, Football, Snooker, weightlifting, Kabaddi, Kho Kho and Archery are the sports of India that have been deep seated into an Indian psyche, whether of a sports person or a sports lover. Not only physical strength, power and satisfaction but also a strong alternative of recreation; sports in India have covered a long way towards the road of success and have made themselves a hallmark in the world of sports.

Sports footwear includes appropriate shoes for different sports. Keeping in view the movement of feet and the type of surface on which a sport is played, the shoes uppers and soles are designed to meet the varying performance requirements.

Textile components form an integral part of sports and sporty look footwear. In terms of value, approximately 20 percent of the components used in sports shoes are textiles, while the remaining cost is contributed by non-textile components such as soles, polyurethane, foam leather on uppers, counters, eyelets etc. Shoe uppers and lining on the counter, socks below the shoe uppers are made of textiles and constitute nearly 95 percent of the total textiles used in sport shoes. Other textile components, though consumed in minor quantities, are nonwoven textiles, laces, tapes, threads, lables, elastic etc. The shoe uppers and linings used in the inner part counters and socks are made of laminated fabrics. Nonwoven fabrics are used as interlinings. The laminated fabrics for shoe uppers may comprise fabric laminated with foam, polyurethane, rubber etc. In the premium range of shoes, sandwiched meshes may be used instead of fabric-foam laminated uppers.

Three different kinds of fabrics, knitted, woven and non-woven are used for sports shoes. The fibres used for such fabrics are polyester, polyester-viscose, cotton and nylon. Sandwiched mesh also known as high-tech three dimensional fabrics Consisting of micro filaments sandwiched between two layers of meshes is also used as alternative to foam laminated fabrics. Fibres used in these fabrics wick moisture away from the skin to the outer layer of the fabric, thereby facilitating faster evaporation. However, such high performance fabrics are used only in some variants of premium range of sports shoes produced by branded companies. Polyester, polypropylene, nylon and cotton are used for Sportech. However, the predominant use is that of polyester since it is cheap. Nylon is used for the premium range of shoes. Cotton is used predominantly in canvas shoes and childrens shoes.

The Indian sports footwear industry is labour intensive and is concentrated in small and cottage industry sector. Nearly 95 percent of sports footwear is produced in the small / cottage units concentrated in and around Delhi and mere 5 percent in the organized sector.

Sports shoes are available in a wide variety at prices lower than leather footwear. These shoes are comfortable and can be worn for different purposes such as jogging, casual wear, leisure wear etc. The increasing use of sportswear as leisure wear has also been positively impacting the demand of sports shoes. As a result, the sports footwear industry has witnessed a healthy growth of around 10-15 percent per annum during the last decade and has grown to a 595 mn. Pairs of sports shoe market, valued at about Rs.5950 crore. The annual consumption of laminated fabrics by sports footwear industry is about 120 mn. Sq. mtrs and 80 percent of the same is sourced indigenously.

SEO Manchester Beneficial For Online Marketing Industry

Marketing through the internet is extremely effective in reach to a large group of audience from different corners of the world. However, this approach is highly competitive as a result of which millions of users are opting for the online marketing approach. This has led to infinite numbers of websites highlighting same topic or depicting similar themes. It makes getting lost in the vast crowd of websites becomes easier. But with the presence of seo manchester service providers, scenarios look a lot better. A website’s performance depends largely on the SEO methods applied on it before getting listed on the search directories. SEO, or search engine optimization, is the approach to build a website’s reputation in the most positive way while being placed on the search engines.

The SEO process comprises of different techniques, like article submission, linking to top rated sites, socializing the site, checking on the correct set of keyword usage, and most importantly, taking necessary initiative to find out about originality of the content. SEO professionals need to be dedicated and hard-working. It is said that professionals of SEO in Manchester have a fixed time to enter the office but no fixed time to go out. The work pressure is immense. However, only those who love to accept these work pressures can able to achieve the highest level of success in this industry.

seo companies in Manchester always offer the maximum benefits in terms of website optimization process. Clients from all over the UK and other parts of Europe rely heavily on the SEO service providers of Manchester. They have a fast and expert approach to rely upon. The companies feature teams comprising of young talents with experienced professionals to take the search engine optimization procedures to an altogether different height. The whole approach ensures that client websites are met with the very best of outcomes in terms of traffic accessibility and search engine ranking.

Natural Mineral Water Indian Industry Analysis

Natural mineral water
According to American and European Regional Codex Standard, natural mineral water:
is obtained directly from natural or drilled sources from underground water – bearing strata.
is collected under conditions which guarantee the original natural bacteriological purity.
is bottled at the point of emergence of the source with

particular hygienic precautions is not subjected to any chemical treatment.

Indian bottled Water Industry

The bottled water industry in India is estimated at about Rs 1,000 crore and is growing at 40 per cent. “By 2010, it will reach Rs 4,000 – 5,000 crore with 33 per cent market for natural mineral water.

The formal bottled water business in India can be divided broadly into three segments in terms of cost: premium natural mineral water, natural mineral water and packaged drinking water.

It is estimated that the global consumption of bottled water is nearing 200 billion litres – sufficient to satisfy the daily drinking water need of one-fourth of the Indian population or about 4.5 per cent of the global population at the fourth World Water Forum held in Mexico City in March 2006.

In India, the per capita bottled water consumption is still quite low – less than five litres a year as compared to the global average of 24 litres. However, the total annual bottled water consumption has risen rapidly in recent times – it has tripled between 1999 and 2004 – from about 1.5 billion litres to five billion litres. These are boom times for the Indian bottled water industry – more so because the economics are sound, the bottom line is fat and the Indian government hardly cares for what happens to the nation’s water resources. Since 1991-

1992 it has not looked back, and the demand in 2004-05 was a staggering 82 million cases.

Mineral Water Market in India

For example, the per capita consumption of mineral water in India is a mere 0.5-liter compared to 111 liter in Europe and 45-liter in USA.

But over the last ten years, it has witnessed tremendous growth. The change is very much evident. Once a product found mainly at railways stations, mineral water today occupies a place on the shelf in most superstores, grocers and even paanwalas. From a mere 60 towns in the year 1997, it is predicted that mineral water is today available in more than 1000 towns and cities across India. With a compounded annual growth rate of close to 30% over the last decade, the mineral water market has witnessed a large growth in terms of volumes.

The market is highly competitive with the entry of MNCs like Pepsico and Coke. There are a lot of brands available in the market, each with its own proclaimed differentiation.

2.2 Player in the market

In natural mineral water there are very few company like Himalayan, Aava, Evian is playing in the market. 50% of the market is captured by Himalayan.
While a thousand bottled water producers, the Indian bottled water industry is big by even international standards. There are more than 200 brands, nearly 80 per cent of which are local.
Most of the small-scale producers sell non-branded products and serve small markets.
Despite the large number of small producers, this industry is dominated by the big players – Parle Bisleri, Coca-Cola, PepsiCo, Parle Agro, Mohan Meakins, SKN Breweries and so on.

Consumption of bottled water in India is linked to the level of prosperity in the different regions. The western region accounts for 40 per cent of the market and the eastern region just 10. However, the bottling plants are concentrated in the southern region – of the approximately 1,200 bottling water plants in India, 600 are in Tamil Nadu. This is a major problem because southern India, especially Tamil Nadu, is wate starved.

Mineral water business is restricted only to big hotels & Restaurants. This field has lot of scope because of unawareness in the market and people are becoming health conscious.