Tag Archives: Philippines

Successful Industry In The Philippines

The BPO or Business Process Outsource industry of the Philippines had grown significantly because of a number of industries in the Philippines that contributed to the success of the BPO industry. And one industry that largely contributed to the success of the BPO industry is the call center industry of the Philippines.

Successful Industry in the Philippines
The call center industry of the Philippine is considered today as one of the most successful and one of the largest industries in the Philippines. The success of this industry had also placed the Philippines as the call center capital of the world, recognizing the industry as the largest provider of Outsource Call Center service in the global market.

So what are the reasons why the call center industry became successful in the global market? According to industry experts, the industry became very successful because of a number of call center companies that contributed their own successes in the market to the growth of the call center industry. A popular example of a call center company in the Philippines is Magellan Call Center.

A Successful Call Center Company
Magellan Call Center was one of the many successful call center companies and agencies in the Philippines. It was established at the time when the demand for call center services in the Philippines had grown dramatically since the first call center companies had offered live answering services to different businesses in the Philippines.

However, what made Magellan Call Center unique in the market is because of its collection of Small Business Answering service including Order taking service and reservation services. And it was because of these small and simple types of call center services that Magellan Call Center had gained a lot of popularity with. This is because Magellan Call Center was only one of the few call center companies and agencies in the Philippines that provided such services.

Magellans Contribution
Because of the services that the call center industry have provided, the call center industry had gained access in many other markets in the Philippines which were considered inaccessible in the past due to their present call center services that aims only to provide live answering services to large businesses.

Eventually, the number of call center companies similar to Magellan Call Center had grown which further expanded the reach of the call center industry even to the global market.

Developing Android and iOS Games in the Philippines

Mobile gaming is progressing rapidly in such a short span of time. Each year, mobile devices are being updated with better features to improve user experience. Each day, a new Android or iOS game is being released. It seems like each month, a new game captivates gamers all over the world and immediately becomes a sensational hit. Mobile games have a big impact on the new generation. Toddlers playing with an iPod is a common sight today. But more than that, the popularity of mobile games is instrumental for Filipinos to take part in the exciting game development industry.

Philippine game development is still a very young industry, but it holds a lot of promise. Filipinos are known for their talent and diligent work ethic, two things that are very important in game development. Creativity and imagination allow game developers to create engaging Android and iOS games. Diligence pushes us to produce high-quality games. With so many games saturating the market, game development companies in the Philippines always have to give their best. According to an article from GMANetwork.com, the Philippines has a 0.02% share on the worldwide game development market. But game development companies are confident that the Philippines’ market share will steadily grow. Some game developers are focusing on creating mobile game applications. Games for Android and iOS devices have shorter production time and the market’s reception to the games are also easier to track. Plus, if everything is done right, a mobile game can go viral in an instant. When that happens, it will not only put one company on the map, but the whole Philippine game development industry.

As the industry is still very young, it needs all the support that it can get. The academe is helping change the notion that it’s all just fun and games. Yes, it is fun, but it is also serious work that requires dedication and passion. Major universities are now offering programs that specialize in game design. This contributes significantly in cultivating the talent and skills of game developers. Other corporate sectors are also joining the fun by partnering with game developers to use mobile games to promote their product. Known as -advergames,- companies use it to promote their products using digital media. It has its advantages over traditional advertising – it is cheaper and more dynamic. It is a very new marketing concept, but its use is increasingly becoming popular.

Philippine game development industry has the pool of talent and resources to compete with stronger players like US and Korea. Creating iOS and Android games is one viable way of attracting a bigger market. Apart from the support of other industries, game developers mainly need Filipino gamers to patronize and be proud of the games made here in the Philippines.

Resource: Learn more about mobile apps marketing at Funguy Studio!