Five Emerging Trends for the Insurance Industry
Over the past few months, I have delivered a number of insurance oriented keynotes and, later this week, Ill be addressing a conference on Emerging Technologies for the insurance industry. While I cover a wide variety of trends in the information technology, biotechnology and nanotechnology sectors, here are five trends already impacting the insurance industry and which will only grow more prevalant over the coming years:
1. Genomics: Since 1998, the price of sequencing a base pair of genes has plummeted 100 million-fold. An individual can now have his or her genome sequenced for about $10,000. Obviosly, this still isnt practical or affordable for the average person but the price will soon decrease to $1000 and then $100and eventually even lower. The impact on human health will be profound and the implications for the insurance insurancein terms of life expectancy alonewill be immense.
2. Gaming Dynamics: The ability for smartphones to monitor everything from a persons heart rate and blood pressure to their glucose levels is impressive. To date, however, most of this data was just collected and then transferred wirelessly to healthcare providers who helped the patient make sense of it. This is about to change and gaming dynamics will lead the way by providing users new ways to engage, interact and, ultimately, control their own healthcare. Imagine, for example, receiving a lower insurance rate because you could verify that you exercised for 40 minutes and burned 400 calories. The potential for gaming dynamics to unleash new, innovative business models for the insurance industry is real.